About the Designer

Erica Potholm is the creative force behind the hip, stylish and distinctive jewelry collection known as MaddAlex Designs. Erica hand selects every gemstone, bead, and component and designs her pieces to be unique, modern and affordable. She utilizes a variety of high quality and luxe components in her creations including vermeil, karat gold, sterling silver, earthy matte gemstones, Swarovski crystals, and genuine leather. Her Fall 2020 collection features fabulous and lightweight designs made from eco-friendly cellulose acetate (in tortoise and other hues). True to her own personal style, Erica's creations feature a comfortable and casual elegance…wear them with a little black dress or, better yet, your favorite blue jeans and a simple t-shirt. And many of Erica’s designs are one-of-a-kind; and incorporate unique objects or stones acquired during her many gem hunting excursions.

Erica is the daughter of nationally-known, glass bead maker and artist, Inara Knight. For well over 25 years, Erica has been exposed to and inspired by beautiful beads and the art of handcrafted jewelry. Erica, who is a CPA, left the corporate world of accounting and business management years ago to focus more time raising her children. In doing so, she also found a passion for jewelry design. The name of Erica's jewelry collection, MaddAlex Designs, was inspired by her two boys. Her 18-year-old son’s middle name is Maddox and her 15-year-old son's middle name is Alexander, which morphed into MaddAlex Designs and brings with it the creative spirit of the family's next generation!

Erica lives in Alexandria, Virginia with her husband, two boys, and beloved Rhodesian Ridgeback. When she’s not designing, you will likely find her on a baseball field cheering on one of her two sons!

Be sure to also check out Erica’s Etsy shop featuring accessories and fabulous findings - www.ericapotholm.Etsy.com

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